GOOGLE ADS IMPACT AWARDS 2025: OFFICIAL TERMS & CONDITIONS

The Google Ads Impact Awards 2025 (the “Contest”) is an awards program for sales-supported agencies in the following countries (each country, a “Participating Territory”) only: 

1.1 United States of America and Canada (“North American Region”)

The Contest is governed by these terms and conditions (“Rules”). In order to enter the Contest, you (“You” or “Entrant”) must agree to these Rules. Therefore, please read these Rules prior to entry to ensure You understand and agree.

2.1 If You are entering as part of an agency or entity, or otherwise on behalf of an agency or entity, You agree: (i) that these Rules are binding on such agency/entity; (ii) that You are one of the following: either an employee, director, office holder, worker or authorised agent of such agency/entity; (iii) that in entering into these Rules on behalf of such agency/entity that You are acting within the scope of Your authority and have been validly empowered by the agency/entity to enter the Contest, accept these Rules and otherwise represent the agency/entity in connection herewith under the laws and regulations of the national law applicable to You; (iv) that such agency/entity has full knowledge of Your actions and has consented thereto, including the potential receipt of a prize and attendance at an award event; (v) that Your actions do not violate such agency’s/entity’s policies or procedures.  Where You are entering on behalf of an agency/entity, You have no right to claim any prize or a portion thereof; the Entrant in such a case is the agency/entity.

2.2 All references to ‘You’ or ‘Entrant’ in these Rules include either a reference to You acting on Your own behalf or the agency/entity on whose behalf You are acting and that is entering the Contest, as the case may be.

2.3 You agree that submission of an entry in the Contest constitutes agreement to these Rules. You may not submit an entry to the Contest, and are not eligible to receive the awards described in these Rules, unless You agree to these Rules. These Rules form a binding legal agreement between You and Google with respect to the Contest.

3.1 To be eligible to enter the Contest: (i) You must be a legal resident of and physically located in, or in the case of a agency/entity, have Your head office or principal place of business located in, a Participating Territory; (ii) You must be above the age of majority in the Participating Territory in which You reside at the time of entry; (iii) You must be a sales-supported agency with a valid Ads Manager Account ID (MCC) performing business  in  the country in which Entrant is located when entering the Contest; and (iv) You must remain a sales-supported agency with a valid Ads Manager Account ID (MCC)  until at least 31 December 2025.

3.2. The Entrant must abide by any and all contractual obligations it owes to Google outside of these Rules during the Contest (including without limitation the Google Ads Terms & Conditions and the Google Marketing Platform Advertising Products - Service Specific Terms). Contest is void where prohibited by law. Directors, officers, employees, interns, contractors, and official office-holders of Google, its subsidiaries, affiliates, partner companies used for judging purposes, and their respective advertising and promotion agencies, representatives, and agents (“Contest Persons”), and members of the Contest Persons’ immediate families (parents, siblings, children, spouses, and life partners of each, regardless of where they live) and members of their households (whether related or not) are not eligible to participate in this Contest. Google reserves the right to verify eligibility and to adjudicate on any dispute at Google’s sole discretion at any time.

3.3 The sole determinant of the time for purposes of this Contest will be the official time-keeping device(s) used by Google.

The promoter of the Contest is Google LLC, whose principal place of business is at 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.

The Contest opens for entry at 12 noon Pacific Time (“PT”) or 7 pm Greenwich Mean Time (“GMT”) on 11 March 2025 and closes at 5 pm PT or 12 am GMT on 15 April 2025.

6.1 NO PURCHASE NECESSARY TO ENTER OR WIN.  To enter, You must fill out an electronic entry form at marketingawards.withgoogle.com (“Entry Form”). Only one Entry Form per sales-supported agency with a valid Ads Manager Account ID (MCC), per Award, per Participating Territory.

6.2 Where a sales-supported agency is active in more than one Participating Territory, the sales-supported agency may not submit entry forms for the same Award in more than one Participating Territory. The identity of a sales-supported agency will be determined by reference to the Google Ads Manager Account number (MCC) listed on their Entry Form and matched to their profile.

7.1. As between Google and you, you retain ownership of all intellectual property rights (including moral rights) in and to any content submitted by you as part of your entry into the Contest. By submitting an entry into the Contest, you grant Google, its subsidiaries, agents and partner companies, an irrevocable, sub licensable, worldwide, royalty-free, and non-exclusive license for the duration of any intellectual property rights in the entry to use, copy, reproduce, adapt, modify, publish, distribute, publicly perform, create a derivative work from, and publicly display your entry into the Contest for any purpose connected with the Contest, such as, but not limited to: (1) for the purposes of allowing Google and the judges to evaluate your entry for purposes of the Contest and identifying winners to the public, and (2) for the purposes of advertising and promotion, and press and media communications; and all legal rights and necessary for Google to use the Entry as permitted by this release.

7.2. You warrant that you are entitled to any intellectual property rights in your entry and that you have not copied your entry, in whole or in part, from any other existing work.

7.3. By entering the Contest, Participant grants to Google a worldwide, irrevocable, sub-licensable, and non-exclusive license to use Participant’s name, business name, brand features and website address for advertising and promotional purposes (including, without limitation, the promotion of the Contest) for the full period of protection of any applicable intellectual property laws.

7.4. Participants agree to participate in any media or promotional activity regarding the Contest if they are a winner and, in that event, will grant to Google a worldwide, irrevocable, sub-licensable, and non-exclusive license to use Participant’s name, image and likeness for advertising and promotional purposes.

8.1 Each entry, along with companies’ performance metrics, will be judged by a panel of Google’s analytics experts (“Judges”).  On or about [APRIL 15, 2025], each Entry will be evaluated by the Judges based on the following criteria, defined per Award in Section 8.3 (Award Categories).

The Contest will be offered in different Participating Territories in some or all of the following award categories (each an “Award”). There will be one “Winner” (as defined in section 9) per Participating Territory in each category. Details of which awards will be offered in which Participating Territories are set out in the table below:

8.2 You can enter any number of the above awards available in Your Participating Territory by choosing the correct option(s) on Your Entry Form (one entry per Award type). However, You must first ensure You are eligible to enter the Award by checking the qualifying criteria below.  The following information also includes the judging criteria for each Award.

8.3 AWARD CATEGORIES. The Contest Award Categories for 2025 are: AI Excellence, AI Excellence - Breakthrough Agency, Creative Impact Data Innovation, and Media Achievement.

8.3.1 The AI Excellence Award

• You must submit no more than the following number of characters in each of the following areas to describe why You should win the applicable Award:  Please list the Ads Manager Account ID (MCC) associated with your campaign entry and provide a concise and impactful headline Campaign Headline. In 450 WORDS OR LESS: Write about a campaign in which you pushed the boundaries of what's possible with AI in digital marketing - using multiple AI-powered Ads solutions to deliver demonstrable results and impact. Include the following:
  • Business Challenge: Clearly define the campaign objectives and how they informed the strategic approach.
  • Strategic AI Integration: Describe the extensive and integrated use of multiple of Google's AI-powered tools across the entire campaign lifecycle, demonstrating how these tools drove measurable results.
  • Transformational Impact: Quantify the campaign's KPIs and results, emphasizing the impact on the client's global business, the agency's leadership position, and the broader advertising industry.
• Entries for this category will be evaluated on the following criteria:
  • Demonstrate usage of a combination of the products listed in the previous categories.
  • Demonstrate mastery across core advertising pillars (measurement, media/personalization, creative/content) through the integrated application of Google's AI solutions.
  • Showcase campaigns that achieved significant, measurable results across multiple markets and demonstrated industry-leading innovation.
  • Emphasize the strategic, innovative, and comprehensive implementation of Google's AI tools, exceeding basic applications.

8.3.2 The AI Excellence Award - Breakthrough Agency

• You must submit no more than the following number of characters in each of the following areas to describe why You should win the applicable Award: Please list the Ads Manager Account ID (MCC) associated with your campaign entry and provide a concise and impactful headline Campaign Headline. In 450 WORDS OR LESS: Write about a campaign in which you pushed the boundaries of what's possible with AI in marketing - using multiple AI-powered Ads solutions to deliver demonstrable results and impact. Include the following:
  • Business Challenge: Clearly define the specific business challenge you addressed within your niche or area of expertise.
  • Explain how your unique approach and understanding of this challenge informed your AI-driven strategy.
  • Innovative AI Integration: Describe how you creatively and effectively used multiple of Google's AI-powered tools to meet your business challenge - , demonstrating how these tools drove measurable results.
  • Breakthrough Results: Quantify the campaign's KPIs and results, emphasizing the impact on the client's business, your agency’s AI maturity, and potential for further growth.
• Entries for this category will be evaluated on the following criteria:
  • Demonstrate usage of a combination of the products listed in the previous categories.
  • Demonstrate mastery across core advertising pillars (measurement, media/personalization, creative/content) through the integrated application of Google's AI solutions.
  • Showcase campaigns that achieved significant, measurable results and demonstrated industry-leading innovation.
  • Emphasize the strategic, innovative, and comprehensive implementation of Google's AI tools, exceeding basic applications.

8.3.3 The Creative Impact Award

• You must submit no more than the following number of characters in each of the following areas to describe why You should win the applicable Award: Please list the Ads Manager Account ID (MCC) associated with your campaign entry and provide a concise and impactful headline Campaign Headline. In 450 WORDS OR LESS: Share a campaign that demonstrates how you're leveraging the power of Google’s AI-powered solutions to elevate your creative for YouTube, capturing attention, driving engagement, and delivering exceptional results.
  • Business Challenge: Clearly define the creative challenges you faced in developing and delivering impactful content on these platforms. What were the specific objectives you aimed to achieve with your creative strategy?
  • AI-Driven Creative Solutions: Describe how you integrated multiple of Google's AI-powered tools (e.g., Gemini, Video Creator, and other relevant solutions) to enhance your creative process and execution. How did these tools help you generate innovative ideas, produce high-quality content, and optimize creative assets for different formats and audiences?
  • Impactful Engagement and Results: Explain how your AI-powered creative solutions led to increased audience engagement, improved brand perception, share of wallet, and other impactful outcomes. How did your approach contribute to your client's business goals? Quantify the campaign's KPIs and results to demonstrate the effectiveness of your creative strategy.
• Entries for this category will be evaluated on the following criteria:
  • Demonstrate usage of a combination of the products listed in the previous categories.
  • Demonstrate mastery across core advertising pillars (measurement, media/personalization, creative/content) through the integrated application of Google's AI solutions.
  • Showcase campaigns that achieved significant, measurable results and demonstrated industry-leading innovation.
  • Emphasize the strategic, innovative, and comprehensive implementation of Google's AI tools, exceeding basic applications.

8.3.4 The Data Innovation Award

• You must submit no more than the following number of characters in each of the following areas to describe why You should win the applicable Award: Please list the Ads Manager Account ID (MCC) associated with your campaign entry and provide a concise and impactful headline Campaign Headline. In 450 WORDS OR LESS: Share a campaign that demonstrates how you're leveraging the power of AI to unlock deeper insights from your Google Ads data and optimize campaign performance.
  • Business Challenge: Clearly define the specific measurement challenges you faced and the objectives you aimed to achieve. How did these challenges inform your strategic approach to measurement and AI integration?
  • AI-Driven Measurement Solutions: Describe how you integrated multiple of Google's AI-powered tools (e.g., Customer Match, Enhanced Conversions, and other relevant solutions) to enhance your measurement capabilities. How did these tools help you gather and analyze data more effectively?
  • Impactful Insights and Optimization: Explain how the AI-powered insights you gained led to campaign optimizations and improved performance. How did your approach impact your client's business in the short term and long term? Quantify the campaign's KPIs and results to demonstrate the effectiveness of your strategy.
• Entries for this category will be evaluated on the following criteria:
  • Demonstrate usage of the following products, including:
    • Customer Match with automated first-party data ingestion, Google Tag, Enhanced Conversions for Leads / Enhanced Conversions for Web, Google Analytics property linked to your Google Ads Account and your Google Analytics Audiences exported to your Google Ads account.
  • Demonstrate expertise in leveraging Google's AI-powered solutions to enhance measurement capabilities and extract deeper insights from campaign data.
  • Showcase how AI-driven insights led to significant campaign optimizations and measurable improvements in performance against key KPIs.
  • Highlight the innovative use of AI tools and techniques to address specific measurement challenges and achieve business objectives.
  • Demonstrate the strategic and sophisticated use of Google's AI tools to go beyond basic measurement applications and drive impactful results.

8.3.5 The Media Achievement Award

• You must submit no more than the following number of characters in each of the following areas to describe why You should win the applicable Award: Please list the Ads Manager Account ID (MCC) associated with your campaign entry and provide a concise and impactful headline Campaign Headline. In 450 WORDS OR LESS: Share a campaign that demonstrates how you're leveraging the power of AI to deliver precisely targeted and personalized ads across multiple channels, reaching the right customers at the right time with the right message.
  • Business Challenge: Clearly define the challenges you faced in coordinating and optimizing your advertising efforts. What were the specific objectives you aimed to achieve in your campaign?
  • AI-Driven Personalization Strategies: Describe how you integrated multiple of Google's AI-powered tools (e.g., Performance Max, Broad Match, and other relevant solutions) to enhance your cross-channel personalization strategies. How did these tools help you identify, segment, and target your ideal audience with tailored messaging?
  • Impactful Reach and Performance: Explain how your AI-powered personalization strategies led to improved campaign performance and impactful results across all channels. How did your approach impact your client's business goals? Quantify the campaign's KPIs and results to demonstrate the effectiveness of your cross-channel strategy.
• Entries for this category will be evaluated on the following criteria:
  • Demonstrate usage of the following products, including:
    • Performance Max, Broad Match, Demand Gen campaigns, Video view campaigns, Video reach campaigns
  • Demonstrate expertise in leveraging Google's AI solutions to deliver precisely targeted and personalized ad experiences across multiple channels.
  • Showcase how AI-driven personalization led to increased customer engagement, improved conversion rates, and other measurable performance improvements.
  • Highlight the innovative use of AI tools and techniques to orchestrate seamless and personalized campaigns across various channels.
  • Demonstrate the strategic and sophisticated use of Google's AI tools to go beyond basic personalization tactics and achieve impactful business outcomes.

8.4 For all awards, the Entrant that is judged to have performed the best overall in all of the above areas in respect of its relevant Participating Territory will win an award for that Participating Territory, although Google may not award in a particular Participating Territory if no Entrant in that Participating Territory is of a sufficiently high standard. For further details of the judging procedures see Section 8 (Judging). In the event of insufficient applications within a specific category, we reserve the right to consider applications submitted to other categories as potential candidates for recognition and award within the insufficiently subscribed category.

The Winner of each Award in each case will be presented with a trophy and invited to promote its Award-winning status, for the relevant Participating Territory in which it has won, in all sales and marketing collateral.  This is subject to (i) Google’s brand usage guidelines which will be provided to them, and (ii) the exact usage being approved first by Google in writing. In order to be featured in any 2025 marketing collateral, You must remain a sales-supported agency with a valid Ads Manager Account ID (MCC)  until at least December 31, 2025.

Google reserves the right to disqualify any Entrant from the Contest if, in Google’s sole discretion, the Entrant has failed to comply with these Rules, the Entrant has attempted to undermine the legitimate operation of the Contest by cheating, deception, or other unfair playing practices, the Entrant annoys, abuses, threatens or harasses any other Entrants, Google or any of the judges, or the Entrant’s conduct is contrary to the spirit or intention of the Contest.

11.1 Entrants agree - and further warrant they will only allow employees of their agency, or delegates identified on the agency’s behalf to attend any Award event or related activation - included but not limited to, awards summits, panels, and other events run by Google in relation to the Google Ads Impact Awards -  provided such delegate also agrees - that personal data including but not limited to name, mailing address, phone number, and email address (“Personal Data”)  may be collected, processed, stored and otherwise used for the purposes of conducting and administering the Contest. This data may also be used by Google to verify an Entrant’s identity, postal address and telephone number in the event an Entrant qualifies for any applicable Award as well as to deliver the applicable Award(s). All personal information that is collected from the Entrant is subject to Google’s Privacy Policy, located at https://www.google.com/policies/privacy/.

11.2 You represent and warrant, in respect of any Personal Data which You collect from Your customer advertisers and which is used as part of the Contest (whether in submissions or within case studies), that such Personal Data has been collected in compliance with any and all privacy, data security, and data protection laws, directives, regulations, and rules in any jurisdiction applicable to You or Your customer advertisers, and that such customer advertisers have given their consent to allow Google to use their Personal Data in case studies of the Contest and to contact Your customer advertisers directly for interviews, case study use permission and to invite them to participate in events. When seeking consent You must retain records of consent given by Your customer advertiser; and provide Your customer advertiser with clear instructions for revocation of consent. If You fail to comply with this requirement, we may suspend or terminate Your participation in the Contest.

By accepting an Award, the Entrant agrees to Google and its agencies use of their name and/or likeness (and declares that its delegates attending or participating in any activation or event related to or derived from the Google Ads Impact Awards also agree to such use of their names and/or likenesses and will sign a release if required by Google to do so), business name, and website for advertising and promotional purposes without additional compensation. As a condition of entry, Entrant grants Google, its subsidiaries, agents and partner companies, a worldwide, royalty-free, and non-exclusive license to use, reproduce, adapt, modify, publish, distribute, publicly perform, create a derivative work from, and publicly display all competition entries and any accompanying material (including but not limited to Entrant’s name, logo, related images and other brand features) for the maximum period permitted by law (in all forms in which these can be expressed, including but not limited to paper and electronic form): (1) for the purposes of allowing the Google and the judges to evaluate the entry for purposes of the Contest, and (2) as a demonstration of the Winners’ experiences to be displayed online. The Entrant grants Google permission to utilise Entrant's shared online data and experiences in Google's marketing materials.

To the maximum extent permitted by law, each Entrant indemnifies and agrees to defend, hold harmless and keep indemnified Google and Accenture PLC  and their respective affiliates, directors, officers and employees at all times from and against any and all losses, liabilities, damages, costs, fees (including reasonable attorneys fees) and expenses relating to any allegation, claim, action, suit or proceedings arising out of or related to: (a) any act, default or omission of the Entrant and/or a breach of warranty set out in these Rules; (b) any misrepresentation made by the Entrant in connection with the Contest; (c) any non-compliance by the Entrant with these Rules; (d) claims brought by persons or entities other than the parties to these Rules arising from or related to the Entrant’s involvement with the Contest; (e) acceptance, possession, misuse or use of any prize or participation in any Contest-related activity or participation in this Contest; (f) any error in the collection, processing, or retention of entry information; or (g) any typographical or other error in the printing, offering or announcement of any prize or Winners.

Any false information provided within the context of the Contest by any Entrant concerning identity, mailing address, telephone number, email address, ownership of right or non-compliance with these Rules or the like may result in the immediate elimination of the Entrant from the Contest, in addition to any other applicable remedy.

To the maximum extent permitted by law, Google is not responsible for any malfunction of the Google Ads or Google Marketing Platform tools or functions or any late, lost, damaged, misdirected, incomplete, illegible, undeliverable, or destroyed entries due to system errors, failed, incomplete or garbled computer or other telecommunication transmission malfunctions, hardware or software failures of any kind, lost or unavailable network connections, typographical or system/human errors and failures, technical malfunction(s) of any telephone network or lines, cable connections, satellite transmissions, servers or providers, or computer equipment, traffic congestion on the Internet or at the Google Ads site, or any combination thereof, including other telecommunication, cable, digital or satellite malfunctions which may limit an Entrant’s ability to participate.

If for any reason the Contest (or a part of it) is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorised intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Contest, Google reserves the right at its sole discretion to cancel, terminate, modify or suspend the Contest. Google further reserves the right to disqualify any Entrant who tampers with the submission process or any other part of the Contest. Any attempt by an Entrant to deliberately damage any relevant website, or undermine the legitimate operation of the Contest may be a violation of criminal and civil laws and should such an attempt be made, Google reserves the right to seek damages from any such Entrant to the fullest extent of the applicable law. Google reserves the right to disqualify any Entrant that it determines has violated the terms and conditions of its contract with Google as a member of the Google Partner Program.

Under no circumstances shall the submission of an Entry Form, the winning of an Award or anything in these Rules be construed as an offer or contract of employment with Google. You acknowledge that You have participated in this Contest voluntarily and not in confidence or in trust. You acknowledge that no confidential, fiduciary, agency or other relationship or implied-in-fact contract now exists between You and Google or the Contest Entities and that no such relationship is established.

19.1 For all Entrants located in Participating Territories other than the EMEA Region: To the fullest extent permitted by law, these Rules and the Contest will be governed by and construed under the laws of the state of California without reference to its conflict of law principles. In the event of any conflicts between foreign law, rules, and regulations, and California law, rules, and regulations, California law, rules and regulations will prevail and govern.  Google and all Entrants under this Section 18.3 agrees to submit to the exclusive and personal jurisdiction of the courts located in Santa Clara County, California.

In the event of any discrepancy or inconsistency between the terms of these English Rules and any related materials (including, but not limited to: the website, non-English translations of these Rules, point of sale, television, print or online advertising, any instructions or interpretations of these Rules given by an employee or other representative of Google) then the terms of these English Rules shall prevail, govern and control to the fullest extent permitted by law.

For any questions relating to this Contest, including for details of prizewinners and/or names of the judges comprising the Independent Judging Panel applicable to Your Participating Territory, please send an email to the Google Ads ImpactAwards team (marketingawards@withgoogle.com) – Google will endeavour to respond to all queries within five (5) business days.